Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)

Proof of Performance Promos May Help You Gain Trust and Grow Audience

How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions

The Nine Best Questions for Your Customer Needs Analysis

Create Stand-Out Gift Club Messaging Using This Exercise

A Letter of Inspiration to Corporate Support Professionals

How to Use a Rate Card to Show Your Value to Sponsors

When Breaking News Breaks Your Underwriting Budget

Tips to Prepare Tax Statements for 2019

The Paradox of Bias in Marketing and Fundraising

Prepare Your Sales Strategy for a Banner Election Year

Fundraising Messaging During a Chaotic Time

Increase Year-End Giving With a High-Performance #GivingTuesday

How to Craft an Event Sponsorship Proposal That Wins Sponsors

Why Public Media Is Worthy of the Biggest Asks in America

When to Stop an On-Air Drive Due to Major News

Understanding if Credit Copy Is Governed by FCC Regulations or Station/Other Policy

How Positive On-Air Messaging Can Remedy Listeners' News Fatigue

Leading With Influence and Persuasion in Public Media

How OPB Builds Audience by Paying to Boost Facebook Content

How to Use Air Checks to Make Each Drive Better Than the Last

Answers to Most-Asked Questions From the PMDMC19 Underwriting Basics Cohort

How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift

How Two Phone Calls a Day Could Make You Happier (and Raise More Money)

Why an FCC Copy Violation Is Never Worth the Risk

The Link Between Cause Marketing and Underwriting Client Needs

Four Ways to Coach Your Struggling Sales Rep Back to Success

How KUOW Brings Journalism to Social Media Using Instagram

Staying on Top of Trends in Advertising and Marketing

The Great Major Giving Pivot

Online Fundraising: How Public Media Compares to Other Nonprofits in 2019

Three Trends That Prove You’re Not in the Radio (or TV) Business Anymore

How Michigan Radio Uses Instagram to Cultivate Audience Engagement

Great Sales Managers Are the Result of Great Training

How to Get "in the Zone" in Underwriting Sales More Often

Station Results From Our Calendar-Year-End Fundraising Survey

How to Handle Common Objections to Digital Sponsorship

Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist

Your Cheat Sheet for Digital Sponsorship Calculations

How Using Data From Prospect Research Can Boost Major Gifts Revenue

Case Study: WBHM's Success Using Targeted Social Media Ads

Secrets of the Best Sales Reps: Systems

Sure-Bet Tactics to Renew Underwriting Clients

Three Strategies to Strengthen Fundraising in an Unpredictable Economy

Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads

Bust Your Organization's Internal Silos With an Audience-Centric Approach

How to Better Motivate Your Sales Team This Year

Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting

What Are You Going to Get Great at in 2019?

Case Study: How KWMU Generates Email Leads Using Paid Social Media

Nurture Your Underwriting Client Relationships After the Close

What the Hacking of Half a Billion Credit Cards Means for Public Media

How to Monetize Your Podcast With Grants

Make This the Year to Beat for Year-End Major Giving

Preparing 2018 Tax Statements Under New Tax Law

The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)

Tips for Getting the Best Copy on the Air, Every Time

Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks

Underwriting Category Update: Automotive

What the Latest Data Tells Us About Calendar-Year-End Giving

How Your Board Can Help Secure Underwriting Sponsors

Create Major Donor Offers That Pull Donors in and Keep Them Close

Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying

How Radio Underwriting Serves the Sponsor Like No Other Medium Does

What You Might Not Know About Recruitment Underwriting

How to Write a Capital Campaign Case Statement That Dazzles Donors

Use Data to Skillfully Manage Down... and Up

Your Email and Social Media Action Plan for #GivingTuesday

Start Finding Valuable Donors Online Using Basic Digital Advertising

Know When to Stop Pursuing an Underwriting Prospect Who Isn't Interested

How to Stay Motivated During Your First Year in Public Media Underwriting Sales

How National Geographic Builds Social Media Trust During the Facebook Apocalypse

IRS Rules You Must Follow for Contests and Drawings

The Best (and Hardest) Realities of Public Radio Sales Right Now

How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience

Marketing Tactics Used by Top Podcasts

Top Underwriting Category Takeaways: Financial

Three Easy Ways to Amplify Planned Giving at Your Station

Online Fundraising: How Public Media Measures Up to Other Nonprofits in 2018

If Voicemail Is Dead, How to Connect With Underwriting Prospects?

Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift

Testing and Acquiring Donors With Facebook

Secrets to WETA’s Record-Breaking Year-End Email Campaign

What You Should Know About How Most Stations Run On-Air Drives

Evidence of Growing Audience Trust in Public Radio

How to Love (or at Least Like) Every Single Sales Meeting

A Practiced Underwriting Sales Presentation Will Win Over More Prospects

The Best Ways to Personalize Your Fiscal-Year-End Mail and Email Campaigns

How to Educate Underwriting Clients About the Right Mix of Broadcast and Digital

The Digital Metrics That Matter Most for Public Media Fundraising

A Simple Formula for Writing Underwriting Copy

When Face-to-Face Is Better Than Technology at Selling More Underwriting

How to Use Social Selling to Boost Credibility and Strengthen Your Station's Brand

Major Digital Sales Trends for 2018

Creative New Ways to Engage Listeners During Your Next Drive

Protecting Fundraisers From Sexual Harassment by Donors

How to Get More C-Level Meetings to Discuss Underwriting

Donors Want to Support Winners: Why Negative Fundraising Doesn't Work

Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master

How to Qualify Underwriting Prospects to Lead to More Sales

How the Best Managers Create a Thriving Remote Underwriting Sales Team

What to Do as a Fundraiser When You’re Worried About the New Tax Law

Why Your Station's LinkedIn Page May Be the Most Powerful Social Media Tool You're Not Using

Should Your Station Accept Underwriting From Marijuana Dispensaries?

Four Easy Ways to Grow Your Email List

Tips to Prepare Tax Statements for 2017

Why the Symphony Gets Bigger Gifts Than Your Classical Public Radio Station

Not Too Late to Join the Digital Underwriting Revolution

Increase Donations Over Time With the Right Gift Ladders

Find Out How Your Sustaining Membership Program Measures Up

Best Ways to Minimize (and Plan for) Underwriting Sales Rep Turnover

The Best Ways to Use Text Messaging in Your Fundraising

Underwriters Are More Like Major Donors Than You Think

Easy Mistakes to Avoid in Your Underwriting Sales Presentations

Pull In Your Best Year-End Giving in a Time of Tax Reform

Businesses With New-Year's-Resolution Appeal Make Great Underwriters

Get Great at Converting App Users into Members

The Value of End-of-Year Staff Planning for Corporate Support

How Public Radio Stations Fund Events (and How Yours Can Too)

Four Ways to Educate Your Clients About the Future of Smart Speakers in Public Radio

Six Things to Do to Tap the Growing #GivingTuesday Donor Base

Four Ways to Make Estate Planning Easier for Your Donors

Five Predictions About Digital Advertising (and a Key Recommendation for Public Radio)

The Secret to Getting Election Members to Renew

Four Ways to Improve the Conversion Rate of Donors Giving via Mobile

Insights on Video-Ad Trends and Positioning Public Radio Underwriting

What to Say to Get Underwriting Prospects to See Value, Not Cost

You Can Become a Better Underwriting Sales "Hunter"

How to Approach Fund Drives at Music Stations During Natural Disasters

How to Approach Fund Drives at News Stations During Natural Disasters

Ten Approaches to Audience Feedback That Help Listeners Love You

What Your Station Needs to Know About the Future Donors of Generation Z

Top Category Takeaways: Children’s Healthcare and Public Media Underwriting

Top Category Takeaways: Higher Education and Public Media Underwriting

How to Motivate Your Station's Board to Support Major Giving

A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future

The Top-Four Nielsen News Items for Public Media

Three Great Ways to Grow Listening Among Your Audience

Lessons Learned From a Station That Has Experience Claiming UBIT

6 Fresh Ideas for Your Station’s “Thank You” Landing Page

Understanding UBIT if Your Station Engages in Advertising

Five Lessons Learned From Donating to 25 Nonprofits

Achieving the Improbable: How KNKX Raised Enough Money in Record Time to Save Itself

Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines

Your One-Stop Price List for Station Event Sponsorship

How Stations Are Communicating the Threat to Federal Funding

The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale

Five Content Themes That Inspire Donor Action

What Does "Customer Lifetime Value" Mean to You?

How to Talk So Major Donors Will Listen (Or How to Listen So Major Donors Will Talk)

How to Thank Your Members to Keep Them Coming Back

The Most Important Changes to Corporate Support of the Past Decade

How Managing Your Inventory Can Increase Revenue and Boost Customer Satisfaction

10 Steps to Making Telemarketing a Successful Part of Your Membership Program

How to Use Your Station’s Fundraising Data to Create a More Accurate Annual Budget

Why Pacing Is Key to Reaching Your Underwriting Sales Goals

The Healthy Station's Secret to Getting More Donors

How to Announce Your Station’s Spectrum Auction While Strengthening the Case to Give

Three Ways the Data You Already Have Can Increase Corporate Support Prospects

Seven Time-Management Secrets for Corporate Support Professionals

Four Ways to Unlock Major Giving Dollars for Your Station

Should I Shorten My On-Air Member Drive?

The Changing Messaging of Minnesota Public Radio’s Music-Service Member Drives

Advisory About Possible Changes to Federal Public Media Funding

Setting Goals the Right Way

Why You Should Make Inventory Management a Top Priority

Creating Effective Underwriting Schedules

Resources & Tips for Preparing 2016 Tax Statements

Little Things Mean A Lot: The Secret Behind Maine Public’s 2.4M Major Gift

New Localism: Insights from BIA/Kelsey

Using the Art of Persuasion to Overcome Major Gift Challenges 

Giving Thanks for Planned Gift Donors

Post-Election Year-End Scripts and Pitch Points

Advisory: Communicating with Donors Post Election

Timeless Tips From "Success in Selling"

Craft a Case That Builds Bridges

Five Reasons to Make Planned Gifts a Priority Now

Seven Secrets to Turning Millennials into Members

Eight Easy Ways to Finish Year-End Fundraising With a Bang

Why We Love Using Social Media to Lift Underwriting Sales (And Why You Should Too!)

Four Common Misconceptions About Major Giving at Small Stations

The Data-Based Case for Long-Term Underwriting Campaigns

Innovating on a Budget: When Small Stations Meet Big Ideas

The Ultimate Cheat Sheet on Email Copywriting

How to Use Social Media Engagement During Drives to Earn More Gifts

Seven Important Rules for Successful Donor-Cultivation Events

Three Secrets to WXPN's Increase in Sustainers

Six Ways the Science of Influence Can Make You a Better Major Gifts Fundraiser

Five to Ways to Achieve Above-Average Online Giving From Your Website Visitors

Ten Strategies That Earn Sales Success With Automotive Prospects

Five Brilliant Ways to Engage Your Clients Before the End of Summer

Four Steps to Remedying Sustainer Credit Card Declines

The Difference Between PSAs and Underwriting Inventory in Public Radio

How to Use Email as Your #1 Online Fundraising Tool

8 Guidelines for Airchecking Your Drive

Creating Your Station's Underwriting Copy Approval Process

Building a Major Giving Case Over Time: How One Station Earned a $3 Million Gift in Four Years

How One Station Created Its Own Sustainer Revolution in Five Steps

The Potential for Growth Among Public Radio’s Major Giving Programs

Five Ways to Leverage the Halo Effect to Write Effective Underwriting Copy

The Surprising Truth About What Happens to Charitable Giving in an Election Year

Three Ways to Improve Your Station’s Direct Mail Program

The Six ‘R’s of Effective Philanthropy Leaders

Growing Your Station's Corporate Support: Increasing Contract Size

The State of Underwriting: How to Grow Your Station's Corporate Support

Five Ways to Avoid Negotiations About Credit Copy With Underwriters

More Social Media Strategy for Stations From Heather Mansfield

Strings Attached: What to Do When Donors Want to Restrict Bequests

The Imbalanced State of Public Radio's Sustainers Programs

Leveraging Public Media's Airwaves for Underwriting During an Election Season

New FCC Ruling on Robocalling: A Station Guide

What Facebook's New Fundraising Tools Mean for Your Public Radio or TV Station

A Start-to-Finish Guide to Securing Corporate Sponsorship for Your Station Event

Five Ways to Wow Your Event Sponsors With First-Rate Execution

The Best Formula to Calculate the Sponsorship Fee for Your Next Event

Five Secrets to Marketing Events to Millennials

Defining Digital Revenue: Current Public Media Trends

12 Pro Tips to Successfully Move From Underwriting Account Exec to Manager

Three Key Ways Impact-Centered Cultivation Makes a Difference

Three Ways to Be a Better Major Gift Fundraiser This Year

Three Essential New Year's Resolutions for Corporate Support

Five Game-Changing Ways to Manage Your Time Wisely

New Year's Resolutions for Your Membership Team

Revised FCC Contest Rule Requirements

Notify Donors Before December 31: Charitable IRA Rollover Is Now Permanent

Six Ways to Cultivate Outstanding Underwriting Customer Relationships

The Gift of Collaboration: For WUKY and Its University, Teamwork Means a New Station Home

7 Steps to Love That Lasts (a Donor Acknowledgement How-To)

You Complete Me: Bringing Commercial Salespeople onto Your Public Radio or TV Team

Onboarding Public Radio & TV Underwriting Reps for Success

Public Radio and TV Donors Expect to Give at Year-End

5 Things Every Public Radio & TV Station Should Know About #GivingTuesday

Should All Public Radio & TV Underwriting Staff Pursue IAB Certification?

The Two Biggest Ad Trends in Public Radio and TV Right Now (And What to Watch Out For)

The Single Most Important Message About Digital Sales for Public Radio and TV

10 Facebook Tips for Public Radio & Television

Dispatch From the Trenches: My Three Principles of Underwriting Sales Success

Everybody Talks! (A Major Giving Cautionary Tale)

More Hot Prospecting Ideas for Fall

Stewardship of Major Donors: It’s Not Just About the Words, “Thank You”

On-Air Drive Essentials: It Takes a Village... Training Your Pitchers and Producers

How to Adjust Your On-Air Goal as Sustainers Multiply

On-Air Drive Essentials: It's Not All About You (or, Making Your Drive Listener-Focused)

On-Air Drive Essentials: The Five Core Components of a Successful Drive

On-Air Drive Essentials: The Pilot's Checklist for Your Fall Drive

Idealware Evaluates Salesforce CRM

Demystifying Digital Sponsorship Part VI: Position Yourself Against Ad Networks

Demystifying Digital Sponsorship Part V: How to Calculate Digital Metrics

Demystifying Digital Sponsorship Part IV: Combat Low CPMs

Demystifying Digital Sponsorship Part III: Know Your Digital Ad Products

Demystifying Digital Sponsorship Part II: A Master Vocabulary

Demystifying Digital Sponsorship Part I: What Do Digital Underwriters Want?

Fall Tools Turn Morning Edition Audience into Donor Dollars

Hot Prospecting Ideas for Fall

Digital Revenue Roadmap Provokes Mixed Reaction... But of Course!

The Seven Habits of Highly Effective Mail Campaigns

2015 NPR Audience Profile

Raising the Bar: Reaching for Major Gifts

Digital Sponsorship Part V -- Swimming with the Sharks: Your Online Sponsorship Guidelines

Digital Sponsorship Part IV -- The Accidental Technologist: A GM's Guide to Ad-Serving Options

Digital Sponsorship Part III -- What’s for Sale? Making Sponsorship a Digital Priority

Digital Sponsorship Part II -- Staffing This Thing: Roles & Responsibilities

Digital Sponsorship Part I -- Are You Part of the Problem or Part of the Solution?

Underwriting Copy Rules of the Past Will Help You Today and Tomorrow

Get Them and Keep Them: The TWO Pillars of Successful Membership

Foundations for Digital Readiness Revealed

Nine Must-Know Best Practices for Distributing Your Station’s Content on Social Networks

What TV Commercials Can Teach On-Air Fundraisers

Give It Some Muscle: Your Guide to Super-Strong Underwriting Credits

Six Ways Nonprofits Can Use Instagram for Fundraising

Seeds in the Community: How to Use Station Volunteers

Six Design Tips for Mobile-Friendly E-Appeals

The Top Ten Ways I Use the Internet and Online Tools to Prospect for Clients

You Gotta Know When to Hold 'Em and When to Fold 'Em

Full "Stream" Ahead: What Growth in Streaming Means for Digital Underwriting

One of These Things IS Like the Others, and Other Recent Discoveries from the Digital Revenue Readiness Council

A Field Guide to Major Giving Performance Metrics

The Long and Short of Eliminating Pledge Drives

Monetizing Audio Streams: A Case Study

Ten Best Practices for Your Station's Facebook Page

Understanding the FCC Consent Decree

Make the Most of Social Media During Drives

Roger Craver at PMDMC 2015

Q&A: Greater Public Board Chair Paul Jacobs on the Future of Public Radio

The Right Words When Rates Go Up

Take Control of Your Sustainers Program With Automatic Billing Updater Services

12 Planned-Giving Action Steps

The Case for Millennials

The Overhead Myth: What Impact Really Costs

A Native Advertising Tour: Examples and Opinions from Outside Public Media

Audiences, Heed My Call: Ten Best Twitter Practices for Public Media

Blue-Ribbon Council Works to Crack Digital Revenue Strategy

Engaging Underwriting Decision-Makers Using LinkedIn

Finish Strong With a Fiscal Year-End Campaign

WXPN Turns to Major Donors to Build Long-Term Sustainability

A Major Donor Checklist

Third Quarter Huddle: A Plan to Tackle Your Sales Goals for the Win

A World of Possibilities: Capital Public Radio's Paul Adams on Monetizing Digital Content

Convening the Digital Revenue Readiness Council

When Collaboration is King

12 Google+ Best Practices

An introduction to Greater Public’s On-Air Fundraising Scripts Service

The Best Team for Your Work: Staff Time Needed for Mobile and Social Media

Corporate Support Budgeting Guide 2015

Working Ahead of the Curve: Your Digital Revenue Budget

Start Somewhere: Budgeting Restricted and Planned Gifts

The CFO’s Overhead Dilemma

The Hidden Costs of Sustainers

Major Donor Cultivation and Stewardship: Helping Non-Development Staff Comfortably Engage