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How OBP Builds Audience by Paying to Boost Facebook Content
How to Use Air Checks to Make Each Drive Better Than the Last
Answers to Most-Asked Questions From the PMDMC19 Underwriting Basics Cohort
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Why an FCC Copy Violation Is Never Worth the Risk
The Link Between Cause Marketing and Underwriting Client Needs
Four Ways to Coach Your Struggling Sales Rep Back to Success
How KUOW Brings Journalism to Social Media Using Instagram
Staying on Top of Trends in Advertising and Marketing
The Great Major Giving Pivot
Online Fundraising: How Public Media Compares to Other Nonprofits in 2019
Three Trends That Prove You’re Not in the Radio (or TV) Business Anymore
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Great Sales Managers Are the Result of Great Training
How to Get "in the Zone" in Underwriting Sales More Often
Station Results From Our Calendar-Year-End Fundraising Survey
How to Handle Common Objections to Digital Sponsorship
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Your Cheat Sheet for Digital Sponsorship Calculations
How Using Data From Prospect Research Can Boost Major Gifts Revenue
Case Study: WBHM's Success Using Targeted Social Media Ads
Secrets of the Best Sales Reps: Systems
Sure-Bet Tactics to Renew Underwriting Clients
Three Strategies to Strengthen Fundraising in an Unpredictable Economy
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Bust Your Organization's Internal Silos With an Audience-Centric Approach
How to Better Motivate Your Sales Team This Year
Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting
What Are You Going to Get Great at in 2019?
Case Study: How KWMU Generates Email Leads Using Paid Social Media
Nurture Your Underwriting Client Relationships After the Close
What the Hacking of Half a Billion Credit Cards Means for Public Media
How to Monetize Your Podcast With Grants
Make This the Year to Beat for Year-End Major Giving
Preparing 2018 Tax Statements Under New Tax Law
The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)
Tips for Getting the Best Copy on the Air, Every Time
Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks
Underwriting Category Update: Automotive
What the Latest Data Tells Us About Calendar-Year-End Giving
How Your Board Can Help Secure Underwriting Sponsors
Create Major Donor Offers That Pull Donors in and Keep Them Close
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
What You Might Not Know About Recruitment Underwriting
How to Write a Capital Campaign Case Statement That Dazzles Donors
Use Data to Skillfully Manage Down... and Up
Your Email and Social Media Action Plan for #GivingTuesday
Start Finding Valuable Donors Online Using Basic Digital Advertising
Know When to Stop Pursuing an Underwriting Prospect Who Isn't Interested
How to Stay Motivated During Your First Year in Public Media Underwriting Sales
How National Geographic Builds Social Media Trust During the Facebook Apocalypse
IRS Rules You Must Follow for Contests and Drawings
The Best (and Hardest) Realities of Public Radio Sales Right Now
How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience
Marketing Tactics Used by Top Podcasts
Top Underwriting Category Takeaways: Financial
Three Easy Ways to Amplify Planned Giving at Your Station
Online Fundraising: How Public Media Measures Up to Other Nonprofits in 2018
If Voicemail Is Dead, How to Connect With Underwriting Prospects?
Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift
Testing and Acquiring Donors With Facebook
Secrets to WETA’s Record-Breaking Year-End Email Campaign
What You Should Know About How Most Stations Run On-Air Drives
Evidence of Growing Audience Trust in Public Radio
How to Love (or at Least Like) Every Single Sales Meeting
A Practiced Underwriting Sales Presentation Will Win Over More Prospects
The Best Ways to Personalize Your Fiscal-Year-End Mail and Email Campaigns
How to Educate Underwriting Clients About the Right Mix of Broadcast and Digital
The Digital Metrics That Matter Most for Public Media Fundraising
A Simple Formula for Writing Underwriting Copy
When Face-to-Face Is Better Than Technology at Selling More Underwriting
How to Use Social Selling to Boost Credibility and Strengthen Your Station's Brand
Major Digital Sales Trends for 2018
Creative New Ways to Engage Listeners During Your Next Drive
Protecting Fundraisers From Sexual Harassment by Donors
How to Get More C-Level Meetings to Discuss Underwriting
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master
How to Qualify Underwriting Prospects to Lead to More Sales
How the Best Managers Create a Thriving Remote Underwriting Sales Team
What to Do as a Fundraiser When You’re Worried About the New Tax Law
Why Your Station's LinkedIn Page May Be the Most Powerful Social Media Tool You're Not Using
Should Your Station Accept Underwriting From Marijuana Dispensaries?
Four Easy Ways to Grow Your Email List
Tips to Prepare Tax Statements for 2017
Why the Symphony Gets Bigger Gifts Than Your Classical Public Radio Station
Not Too Late to Join the Digital Underwriting Revolution
Increase Donations Over Time With the Right Gift Ladders
Find Out How Your Sustaining Membership Program Measures Up
Best Ways to Minimize (and Plan for) Underwriting Sales Rep Turnover
The Best Ways to Use Text Messaging in Your Fundraising
Underwriters Are More Like Major Donors Than You Think
Easy Mistakes to Avoid in Your Underwriting Sales Presentations
Pull In Your Best Year-End Giving in a Time of Tax Reform
Businesses With New-Year's-Resolution Appeal Make Great Underwriters
Get Great at Converting App Users into Members
The Value of End-of-Year Staff Planning for Corporate Support
How Public Radio Stations Fund Events (and How Yours Can Too)
Four Ways to Educate Your Clients About the Future of Smart Speakers in Public Radio
Six Things to Do to Tap the Growing #GivingTuesday Donor Base
Four Ways to Make Estate Planning Easier for Your Donors
Five Predictions About Digital Advertising (and a Key Recommendation for Public Radio)
The Secret to Getting Election Members to Renew
Four Ways to Improve the Conversion Rate of Donors Giving via Mobile
Insights on Video-Ad Trends and Positioning Public Radio Underwriting
What to Say to Get Underwriting Prospects to See Value, Not Cost
You Can Become a Better Underwriting Sales "Hunter"
How to Approach Fund Drives at Music Stations During Natural Disasters
How to Approach Fund Drives at News Stations During Natural Disasters
Ten Approaches to Audience Feedback That Help Listeners Love You
What Your Station Needs to Know About the Future Donors of Generation Z
Top Category Takeaways: Children’s Healthcare and Public Media Underwriting
Top Category Takeaways: Higher Education and Public Media Underwriting
How to Motivate Your Station's Board to Support Major Giving
A Pathological Optimist’s Vision for a Powerful, Collaborative Public Media of the Future
The Top-Four Nielsen News Items for Public Media
Three Great Ways to Grow Listening Among Your Audience
Lessons Learned From a Station That Has Experience Claiming UBIT
6 Fresh Ideas for Your Station’s “Thank You” Landing Page
Understanding UBIT if Your Station Engages in Advertising
Five Lessons Learned From Donating to 25 Nonprofits
Achieving the Improbable: How KNKX Raised Enough Money in Record Time to Save Itself
Four Steps to Overcoming Underwriting Prospects' Objections to Copy Guidelines
Your One-Stop Price List for Station Event Sponsorship
How Stations Are Communicating the Threat to Federal Funding
The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale
Five Content Themes That Inspire Donor Action
What Does "Customer Lifetime Value" Mean to You?
How to Talk So Major Donors Will Listen (Or How to Listen So Major Donors Will Talk)
How to Thank Your Members to Keep Them Coming Back
The Most Important Changes to Corporate Support of the Past Decade
How Managing Your Inventory Can Increase Revenue and Boost Customer Satisfaction
10 Steps to Making Telemarketing a Successful Part of Your Membership Program
How to Use Your Station’s Fundraising Data to Create a More Accurate Annual Budget
Why Pacing Is Key to Reaching Your Underwriting Sales Goals
The Healthy Station's Secret to Getting More Donors
How to Announce Your Station’s Spectrum Auction While Strengthening the Case to Give
Three Ways the Data You Already Have Can Increase Corporate Support Prospects
Seven Time-Management Secrets for Corporate Support Professionals
Four Ways to Unlock Major Giving Dollars for Your Station
Should I Shorten My On-Air Member Drive?
The Changing Messaging of Minnesota Public Radio’s Music-Service Member Drives
Advisory About Possible Changes to Federal Public Media Funding
Setting Goals the Right Way
Why You Should Make Inventory Management a Top Priority
Creating Effective Underwriting Schedules
Resources & Tips for Preparing 2016 Tax Statements
Little Things Mean A Lot: The Secret Behind Maine Public’s 2.4M Major Gift
New Localism: Insights from BIA/Kelsey
Using the Art of Persuasion to Overcome Major Gift Challenges
Giving Thanks for Planned Gift Donors
Post-Election Year-End Scripts and Pitch Points
Advisory: Communicating with Donors Post Election
Timeless Tips From "Success in Selling"
Craft a Case That Builds Bridges
Five Reasons to Make Planned Gifts a Priority Now
Seven Secrets to Turning Millennials into Members
Eight Easy Ways to Finish Year-End Fundraising With a Bang
Why We Love Using Social Media to Lift Underwriting Sales (And Why You Should Too!)
Four Common Misconceptions About Major Giving at Small Stations
The Data-Based Case for Long-Term Underwriting Campaigns
Innovating on a Budget: When Small Stations Meet Big Ideas
The Ultimate Cheat Sheet on Email Copywriting
How to Use Social Media Engagement During Drives to Earn More Gifts
Seven Important Rules for Successful Donor-Cultivation Events
Three Secrets to WXPN's Increase in Sustainers
Six Ways the Science of Influence Can Make You a Better Major Gifts Fundraiser
Five to Ways to Achieve Above-Average Online Giving From Your Website Visitors
Ten Strategies That Earn Sales Success With Automotive Prospects
Five Brilliant Ways to Engage Your Clients Before the End of Summer
Four Steps to Remedying Sustainer Credit Card Declines
The Difference Between PSAs and Underwriting Inventory in Public Radio
How to Use Email as Your #1 Online Fundraising Tool
8 Guidelines for Airchecking Your Drive
Creating Your Station's Underwriting Copy Approval Process
Building a Major Giving Case Over Time: How One Station Earned a $3 Million Gift in Four Years
How One Station Created Its Own Sustainer Revolution in Five Steps
The Potential for Growth Among Public Radio’s Major Giving Programs
Five Ways to Leverage the Halo Effect to Write Effective Underwriting Copy
The Surprising Truth About What Happens to Charitable Giving in an Election Year
Three Ways to Improve Your Station’s Direct Mail Program
The Six ‘R’s of Effective Philanthropy Leaders
Growing Your Station's Corporate Support: Increasing Contract Size
The State of Underwriting: How to Grow Your Station's Corporate Support
Five Ways to Avoid Negotiations About Credit Copy With Underwriters
More Social Media Strategy for Stations From Heather Mansfield
Strings Attached: What to Do When Donors Want to Restrict Bequests
The Imbalanced State of Public Radio's Sustainers Programs
Leveraging Public Media's Airwaves for Underwriting During an Election Season
New FCC Ruling on Robocalling: A Station Guide
What Facebook's New Fundraising Tools Mean for Your Public Radio or TV Station
A Start-to-Finish Guide to Securing Corporate Sponsorship for Your Station Event
Five Ways to Wow Your Event Sponsors With First-Rate Execution
The Best Formula to Calculate the Sponsorship Fee for Your Next Event
Five Secrets to Marketing Events to Millennials
Defining Digital Revenue: Current Public Media Trends
12 Pro Tips to Successfully Move From Underwriting Account Exec to Manager
Three Key Ways Impact-Centered Cultivation Makes a Difference
Three Ways to Be a Better Major Gift Fundraiser This Year
Three Essential New Year's Resolutions for Corporate Support
Five Game-Changing Ways to Manage Your Time Wisely
New Year's Resolutions for Your Membership Team
Revised FCC Contest Rule Requirements
Notify Donors Before December 31: Charitable IRA Rollover Is Now Permanent
Six Ways to Cultivate Outstanding Underwriting Customer Relationships
The Gift of Collaboration: For WUKY and Its University, Teamwork Means a New Station Home
7 Steps to Love That Lasts (a Donor Acknowledgement How-To)
You Complete Me: Bringing Commercial Salespeople onto Your Public Radio or TV Team
Onboarding Public Radio & TV Underwriting Reps for Success
Public Radio and TV Donors Expect to Give at Year-End
5 Things Every Public Radio & TV Station Should Know About #GivingTuesday
Should All Public Radio & TV Underwriting Staff Pursue IAB Certification?
The Two Biggest Ad Trends in Public Radio and TV Right Now (And What to Watch Out For)
The Single Most Important Message About Digital Sales for Public Radio and TV
10 Facebook Tips for Public Radio & Television
Dispatch From the Trenches: My Three Principles of Underwriting Sales Success
Everybody Talks! (A Major Giving Cautionary Tale)
More Hot Prospecting Ideas for Fall
Stewardship of Major Donors: It’s Not Just About the Words, “Thank You”
On-Air Drive Essentials: It Takes a Village... Training Your Pitchers and Producers
How to Adjust Your On-Air Goal as Sustainers Multiply
On-Air Drive Essentials: It's Not All About You (or, Making Your Drive Listener-Focused)
On-Air Drive Essentials: The Five Core Components of a Successful Drive
On-Air Drive Essentials: The Pilot's Checklist for Your Fall Drive
Idealware Evaluates Salesforce CRM
Demystifying Digital Sponsorship Part VI: Position Yourself Against Ad Networks
Demystifying Digital Sponsorship Part V: How to Calculate Digital Metrics
Demystifying Digital Sponsorship Part IV: Combat Low CPMs
Demystifying Digital Sponsorship Part III: Know Your Digital Ad Products
Demystifying Digital Sponsorship Part II: A Master Vocabulary
Demystifying Digital Sponsorship Part I: What Do Digital Underwriters Want?
Fall Tools Turn Morning Edition Audience into Donor Dollars
Hot Prospecting Ideas for Fall
Digital Revenue Roadmap Provokes Mixed Reaction... But of Course!
The Seven Habits of Highly Effective Mail Campaigns
2015 NPR Audience Profile
Raising the Bar: Reaching for Major Gifts
Digital Sponsorship Part V -- Swimming with the Sharks: Your Online Sponsorship Guidelines
Digital Sponsorship Part IV -- The Accidental Technologist: A GM's Guide to Ad-Serving Options
Digital Sponsorship Part III -- What’s for Sale? Making Sponsorship a Digital Priority
Digital Sponsorship Part II -- Staffing This Thing: Roles & Responsibilities
Digital Sponsorship Part I -- Are You Part of the Problem or Part of the Solution?
Underwriting Copy Rules of the Past Will Help You Today and Tomorrow
Get Them and Keep Them: The TWO Pillars of Successful Membership
Foundations for Digital Readiness Revealed
Nine Must-Know Best Practices for Distributing Your Station’s Content on Social Networks
What TV Commercials Can Teach On-Air Fundraisers
Give It Some Muscle: Your Guide to Super-Strong Underwriting Credits
Six Ways Nonprofits Can Use Instagram for Fundraising
Seeds in the Community: How to Use Station Volunteers
Six Design Tips for Mobile-Friendly E-Appeals
The Top Ten Ways I Use the Internet and Online Tools to Prospect for Clients
You Gotta Know When to Hold 'Em and When to Fold 'Em
Full "Stream" Ahead: What Growth in Streaming Means for Digital Underwriting
One of These Things IS Like the Others, and Other Recent Discoveries from the Digital Revenue Readiness Council
A Field Guide to Major Giving Performance Metrics
The Long and Short of Eliminating Pledge Drives
Monetizing Audio Streams: A Case Study
Ten Best Practices for Your Station's Facebook Page
Understanding the FCC Consent Decree
Make the Most of Social Media During Drives
Roger Craver at PMDMC 2015
Q&A: Greater Public Board Chair Paul Jacobs on the Future of Public Radio
The Right Words When Rates Go Up
Take Control of Your Sustainers Program With Automatic Billing Updater Services
12 Planned-Giving Action Steps
The Case for Millennials
The Overhead Myth: What Impact Really Costs
A Native Advertising Tour: Examples and Opinions from Outside Public Media
Audiences, Heed My Call: Ten Best Twitter Practices for Public Media
Blue-Ribbon Council Works to Crack Digital Revenue Strategy
Engaging Underwriting Decision-Makers Using LinkedIn
Finish Strong With a Fiscal Year-End Campaign
WXPN Turns to Major Donors to Build Long-Term Sustainability
A Major Donor Checklist
Third Quarter Huddle: A Plan to Tackle Your Sales Goals for the Win
A World of Possibilities: Capital Public Radio's Paul Adams on Monetizing Digital Content
Convening the Digital Revenue Readiness Council
When Collaboration is King
12 Google+ Best Practices
An introduction to Greater Public’s On-Air Fundraising Scripts Service
The Best Team for Your Work: Staff Time Needed for Mobile and Social Media
Corporate Support Budgeting Guide 2015
Working Ahead of the Curve: Your Digital Revenue Budget
Start Somewhere: Budgeting Restricted and Planned Gifts
The CFO’s Overhead Dilemma
The Hidden Costs of Sustainers
Major Donor Cultivation and Stewardship: Helping Non-Development Staff Comfortably Engage
