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The Time to Prioritize Digital Revenues and Engagement Is Now
KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change
How Public Media Can Create Equitable and Inclusive Content & Marketing
Effective Ways to Educate Clients About the Reality of Radio Listenership
How You Can Build a Diverse Donor Base Through On-Air Fundraising
The Five Best Sponsorship Business Categories to Work Right Now
WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins
Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection
The Cookie Apocalypse: A Tasty Opportunity for Public Media
How the Pandemic Prepared Public Media to Build an Audience-Centered Culture
ideastream's Virtual Asks of Major Donors
Prepare Now for the Coming Corporate Support Rebound
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Antidotes to White Supremacy Culture in Our Organizations
Failing Forward: Learning From Mistakes on the Journey to Anti-Racism
Maximize Streaming Audio Sponsorship Now More Than Ever
The Need for Sustainers Is Bigger Than You Think
Finding Ways to Meet Sponsors’ Needs During a Pandemic
WXPN's Virtual 5k Brings Surprising Results
Using Audience Personas to Guide Your Fundraising Activities
Boost Staff Motivation One Year into the Pandemic
Possibly the Most Compelling Reason to Sponsor Public Media
Why Confronting Ethics in Fundraising Matters Now
How to Plan a Collaborative Fundraiser
More "Share of Wallet" Can Deliver More Revenue and Better Results
Corporate Support Strategy in the Coming Year: Telling a Client “No”
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Tips to Prepare Tax Statements for 2020
Corporate Support Strategy in the Coming Year: Sponsorship Pricing and Packaging
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
1984: The Year I Discovered "Diversity, Equity and Inclusion"
How to Pivot Corporate Support to Meet This Year's Challenges, Part 2
Discovering Major Gift Prospects Amongst Year-End Donors
Finding Focus for 2020 Year-End Fundraising
Reflections on the Work of Anti-Racism From WUOL’s Daniel Gilliam
Strategy Is Not Enough: The Importance of Changing the Culture of Public Media
The State of Our Institution
Leveraging The CARES Act for Corporate Sponsorship
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Tips for Making the Most of GivingTuesday 2020
How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award
Public Media: Existing Within the Shadow of White Supremacy Culture
Using the CARES Act to Your Best Advantage for Year-End Giving
The Corporate Support Proposal That Most Often Leads to 'Yes'
How to Enable More Donor-Advised-Fund Gifts to Your Station
Underwriting Category Trends for Q4
Looking for Evidence of USPS Delays in Direct Mail
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
A Tale of Corporate Support Sponsorship in FY20
Build Powerful Local Pitches to Raise More Money On-Air
Understanding the Digital Ad Sponsorship Capabilities of Grove CMS
Leadership for the Now Generation
What We Learned From Making Secret Online Donations to Public Media Organizations
Three Ways to Stop Sabotaging Your Own Growth
Are You Mis-Applying Membership Tactics to Your Major Giving Program?
Corporate Support Prospecting During the Pandemic
Navigating Power and Privilege in Public Media
Five Steps to Creating Content Your Audience Actually Appreciates
Four Big Reasons Public Media Sponsorship Executives Should Use Social Selling
Strategies to Generate Major Donor Thank-Yous When Times Are Hard
How Grove CMS Features Address the Growing Importance of Digital Sponsorship
Membership Strategies in Response to Decreased Listening During COVID-19
Innovative Underwriting Ideas Being Used by Stations During COVID-19
A Time for Change
Two Stations Build Community for Parents in a Time of COVID-19
Building New Revenue Starts With Gratitude
Strategies to Make the Most of Working From Home
What You Need to Learn From Your Own Fundraising History
How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change
The Current Impact of COVID-19 on Underwriting, Part 3
Best Practices for Pitching Digital Sales
How to Use Your Airwaves to Support Other Nonprofits Legally and Responsibly
Station Results From the May 5 #GivingTuesdayNow Event
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Five Ways to Increase Digital Sponsorship Revenue in FY21
CBD Underwriting: Still a Complicated Business Decision
Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19
How Public Media Stations Can Participate in the May 5 #GivingTuesdayNow Event
Planned Giving Communication During the COVID-19 Pandemic
WBUR’s One-Day $1 Million Drive During COVID-19
Staying Donor-Centered in a Time of Upheaval
Accommodating Adjusted Copy Requests During COVID-19
The Current Impact of COVID-19 on Underwriting, Part 2
Embrace Sustainers During the COVID-19 Crisis
The COVID-19 Crisis Is a Time to Pull Major Donors Close
The Current Impact of COVID-19 on Underwriting
Serving Your Audience on Social Media in the Time of COVID-19
Reassuring Your Underwriting Clients During COVID-19
Pivot Underwriting Categories as a Result of COVID-19
Major Giving Strategies During COVID-19
Four Ways You Can Reduce Sponsorship Attrition
When to Stop an On-Air Drive Due to Major News
Upselling and Cross-Selling Your Underwriters
Data Security - Don't Let Perfect Be the Enemy of Good
Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)
Proof of Performance Promos May Help You Gain Trust and Grow Audience
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
The Nine Best Questions for Your Customer Needs Analysis
Create Stand-Out Gift Club Messaging Using This Exercise
A Letter of Inspiration to Corporate Support Professionals
How to Use a Rate Card to Show Your Value to Sponsors
When Breaking News Breaks Your Underwriting Budget
Tips to Prepare Tax Statements for 2019
The Paradox of Bias in Marketing and Fundraising
Prepare Your Sales Strategy for a Banner Election Year
Fundraising Messaging During a Chaotic Time
Three Ways the Data You Already Have Can Increase Corporate Support Prospects
Increase Year-End Giving With a High-Performance #GivingTuesday
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Why Public Media Is Worthy of the Biggest Asks in America
Understanding if Credit Copy Is Governed by FCC Regulations or Station/Other Policy
How to Get More C-Level Meetings to Discuss Underwriting
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Leading With Influence and Persuasion in Public Media
How OPB Builds Audience by Paying to Boost Facebook Content
How to Use Air Checks to Make Each Drive Better Than the Last
Answers to Most-Asked Questions From the PMDMC19 Underwriting Basics Cohort
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Why an FCC Copy Violation Is Never Worth the Risk
The Link Between Cause Marketing and Underwriting Client Needs
Four Ways to Coach Your Struggling Sales Rep Back to Success
How KUOW Brings Journalism to Social Media Using Instagram
Staying on Top of Trends in Advertising and Marketing
The Great Major Giving Pivot
Online Fundraising: How Public Media Compares to Other Nonprofits in 2019
Three Trends That Prove You’re Not in the Radio (or TV) Business Anymore
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Great Sales Managers Are the Result of Great Training
How to Get "in the Zone" in Underwriting Sales More Often
Station Results From Our Calendar-Year-End Fundraising Survey
How to Handle Common Objections to Digital Sponsorship
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Your Cheat Sheet for Digital Sponsorship Calculations
How Using Data From Prospect Research Can Boost Major Gifts Revenue
Case Study: WBHM's Success Using Targeted Social Media Ads
Secrets of the Best Sales Reps: Systems
Sure-Bet Tactics to Renew Underwriting Clients
Three Strategies to Strengthen Fundraising in an Unpredictable Economy
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Bust Your Organization's Internal Silos With an Audience-Centric Approach
How to Better Motivate Your Sales Team This Year
Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting
What Are You Going to Get Great at in 2019?
Case Study: How KWMU Generates Email Leads Using Paid Social Media
Nurture Your Underwriting Client Relationships After the Close
What the Hacking of Half a Billion Credit Cards Means for Public Media
How to Monetize Your Podcast With Grants
Make This the Year to Beat for Year-End Major Giving
Preparing 2018 Tax Statements Under New Tax Law
The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)
Tips for Getting the Best Copy on the Air, Every Time
Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks
Underwriting Category Update: Automotive
What the Latest Data Tells Us About Calendar-Year-End Giving
How Your Board Can Help Secure Underwriting Sponsors
Create Major Donor Offers That Pull Donors in and Keep Them Close
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
What You Might Not Know About Recruitment Underwriting
How to Write a Capital Campaign Case Statement That Dazzles Donors
Use Data to Skillfully Manage Down... and Up
Your Email and Social Media Action Plan for #GivingTuesday
Start Finding Valuable Donors Online Using Basic Digital Advertising
Know When to Stop Pursuing an Underwriting Prospect Who Isn't Interested
How to Stay Motivated During Your First Year in Public Media Underwriting Sales
How National Geographic Builds Social Media Trust During the Facebook Apocalypse
IRS Rules You Must Follow for Contests and Drawings
The Best (and Hardest) Realities of Public Radio Sales Right Now
How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience
Marketing Tactics Used by Top Podcasts
Top Underwriting Category Takeaways: Financial
Three Easy Ways to Amplify Planned Giving at Your Station
Online Fundraising: How Public Media Measures Up to Other Nonprofits in 2018
If Voicemail Is Dead, How to Connect With Underwriting Prospects?
Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift
Testing and Acquiring Donors With Facebook
Secrets to WETA’s Record-Breaking Year-End Email Campaign
What You Should Know About How Most Stations Run On-Air Drives
Evidence of Growing Audience Trust in Public Radio
How to Love (or at Least Like) Every Single Sales Meeting
A Practiced Underwriting Sales Presentation Will Win Over More Prospects
The Best Ways to Personalize Your Fiscal-Year-End Mail and Email Campaigns
How to Educate Underwriting Clients About the Right Mix of Broadcast and Digital
The Digital Metrics That Matter Most for Public Media Fundraising
A Simple Formula for Writing Underwriting Copy
When Face-to-Face Is Better Than Technology at Selling More Underwriting
How to Use Social Selling to Boost Credibility and Strengthen Your Station's Brand
Major Digital Sales Trends for 2018
Creative New Ways to Engage Listeners During Your Next Drive
Protecting Fundraisers From Sexual Harassment by Donors
Donors Want to Support Winners: Why Negative Fundraising Doesn't Work
Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master
How to Qualify Underwriting Prospects to Lead to More Sales
How the Best Managers Create a Thriving Remote Underwriting Sales Team
What to Do as a Fundraiser When You’re Worried About the New Tax Law
Why Your Station's LinkedIn Page May Be the Most Powerful Social Media Tool You're Not Using
Should Your Station Accept Underwriting From Marijuana Dispensaries?
Four Easy Ways to Grow Your Email List
Tips to Prepare Tax Statements for 2017
