The Time to Prioritize Digital Revenues and Engagement Is Now

KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change

How Public Media Can Create Equitable and Inclusive Content & Marketing

Effective Ways to Educate Clients About the Reality of Radio Listenership

How You Can Build a Diverse Donor Base Through On-Air Fundraising

The Five Best Sponsorship Business Categories to Work Right Now

WBEZ Takes Chance on Sustainer-Focused Digital Campaign and Wins

Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection

The Cookie Apocalypse: A Tasty Opportunity for Public Media

How the Pandemic Prepared Public Media to Build an Audience-Centered Culture

ideastream's Virtual Asks of Major Donors

Prepare Now for the Coming Corporate Support Rebound

How to Pivot Corporate Support to Meet This Year's Challenges, Part 3

Antidotes to White Supremacy Culture in Our Organizations

Failing Forward: Learning From Mistakes on the Journey to Anti-Racism

Maximize Streaming Audio Sponsorship Now More Than Ever

The Need for Sustainers Is Bigger Than You Think

Finding Ways to Meet Sponsors’ Needs During a Pandemic

WXPN's Virtual 5k Brings Surprising Results

Using Audience Personas to Guide Your Fundraising Activities

Boost Staff Motivation One Year into the Pandemic

Possibly the Most Compelling Reason to Sponsor Public Media

Why Confronting Ethics in Fundraising Matters Now

How to Plan a Collaborative Fundraiser

More "Share of Wallet" Can Deliver More Revenue and Better Results

Corporate Support Strategy in the Coming Year: Telling a Client “No”

Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses

Tips to Prepare Tax Statements for 2020

Corporate Support Strategy in the Coming Year: Sponsorship Pricing and Packaging

Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience

1984: The Year I Discovered "Diversity, Equity and Inclusion"

How to Pivot Corporate Support to Meet This Year's Challenges, Part 2

Discovering Major Gift Prospects Amongst Year-End Donors

Finding Focus for 2020 Year-End Fundraising

Reflections on the Work of Anti-Racism From WUOL’s Daniel Gilliam

Strategy Is Not Enough: The Importance of Changing the Culture of Public Media

The State of Our Institution

Leveraging The CARES Act for Corporate Sponsorship

Surefire Ways to Secure an Appointment With a Sponsorship Prospect

Tips for Making the Most of GivingTuesday 2020

How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award

Public Media: Existing Within the Shadow of White Supremacy Culture

Using the CARES Act to Your Best Advantage for Year-End Giving

The Corporate Support Proposal That Most Often Leads to 'Yes'

How to Enable More Donor-Advised-Fund Gifts to Your Station

Underwriting Category Trends for Q4

Looking for Evidence of USPS Delays in Direct Mail

How to Pivot Your Corporate Support Practices to Meet This Year's Challenges

A Tale of Corporate Support Sponsorship in FY20

Build Powerful Local Pitches to Raise More Money On-Air

Understanding the Digital Ad Sponsorship Capabilities of Grove CMS

Leadership for the Now Generation

What We Learned From Making Secret Online Donations to Public Media Organizations

Three Ways to Stop Sabotaging Your Own Growth

Are You Mis-Applying Membership Tactics to Your Major Giving Program?

Corporate Support Prospecting During the Pandemic

Navigating Power and Privilege in Public Media

Five Steps to Creating Content Your Audience Actually Appreciates

Four Big Reasons Public Media Sponsorship Executives Should Use Social Selling

Strategies to Generate Major Donor Thank-Yous When Times Are Hard

How Grove CMS Features Address the Growing Importance of Digital Sponsorship

Membership Strategies in Response to Decreased Listening During COVID-19

Innovative Underwriting Ideas Being Used by Stations During COVID-19

A Time for Change

Two Stations Build Community for Parents in a Time of COVID-19

Building New Revenue Starts With Gratitude

Strategies to Make the Most of Working From Home

What You Need to Learn From Your Own Fundraising History

How KPCC’s Mission Statement Project Could Help On-Air Drives in a Moment of Change

The Current Impact of COVID-19 on Underwriting, Part 3

Best Practices for Pitching Digital Sales

How to Use Your Airwaves to Support Other Nonprofits Legally and Responsibly

Station Results From the May 5 #GivingTuesdayNow Event

What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession

Five Ways to Increase Digital Sponsorship Revenue in FY21

CBD Underwriting: Still a Complicated Business Decision

Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19

How Public Media Stations Can Participate in the May 5 #GivingTuesdayNow Event

Planned Giving Communication During the COVID-19 Pandemic

WBUR’s One-Day $1 Million Drive During COVID-19

Staying Donor-Centered in a Time of Upheaval

Accommodating Adjusted Copy Requests During COVID-19

The Current Impact of COVID-19 on Underwriting, Part 2

Embrace Sustainers During the COVID-19 Crisis

The COVID-19 Crisis Is a Time to Pull Major Donors Close

The Current Impact of COVID-19 on Underwriting

Serving Your Audience on Social Media in the Time of COVID-19

Reassuring Your Underwriting Clients During COVID-19

Pivot Underwriting Categories as a Result of COVID-19

Major Giving Strategies During COVID-19

Four Ways You Can Reduce Sponsorship Attrition

When to Stop an On-Air Drive Due to Major News

Upselling and Cross-Selling Your Underwriters

Data Security - Don't Let Perfect Be the Enemy of Good

Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)

Proof of Performance Promos May Help You Gain Trust and Grow Audience

How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions

The Nine Best Questions for Your Customer Needs Analysis

Create Stand-Out Gift Club Messaging Using This Exercise

A Letter of Inspiration to Corporate Support Professionals

How to Use a Rate Card to Show Your Value to Sponsors

When Breaking News Breaks Your Underwriting Budget

Tips to Prepare Tax Statements for 2019

The Paradox of Bias in Marketing and Fundraising

Prepare Your Sales Strategy for a Banner Election Year

Fundraising Messaging During a Chaotic Time

Three Ways the Data You Already Have Can Increase Corporate Support Prospects

Increase Year-End Giving With a High-Performance #GivingTuesday

How to Craft an Event Sponsorship Proposal That Wins Sponsors

Why Public Media Is Worthy of the Biggest Asks in America

Understanding if Credit Copy Is Governed by FCC Regulations or Station/Other Policy

How to Get More C-Level Meetings to Discuss Underwriting

How Positive On-Air Messaging Can Remedy Listeners' News Fatigue

Leading With Influence and Persuasion in Public Media

How OPB Builds Audience by Paying to Boost Facebook Content

How to Use Air Checks to Make Each Drive Better Than the Last

Answers to Most-Asked Questions From the PMDMC19 Underwriting Basics Cohort

How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift

How Two Phone Calls a Day Could Make You Happier (and Raise More Money)

Why an FCC Copy Violation Is Never Worth the Risk

The Link Between Cause Marketing and Underwriting Client Needs

Four Ways to Coach Your Struggling Sales Rep Back to Success

How KUOW Brings Journalism to Social Media Using Instagram

Staying on Top of Trends in Advertising and Marketing

The Great Major Giving Pivot

Online Fundraising: How Public Media Compares to Other Nonprofits in 2019

Three Trends That Prove You’re Not in the Radio (or TV) Business Anymore

How Michigan Radio Uses Instagram to Cultivate Audience Engagement

Great Sales Managers Are the Result of Great Training

How to Get "in the Zone" in Underwriting Sales More Often

Station Results From Our Calendar-Year-End Fundraising Survey

How to Handle Common Objections to Digital Sponsorship

Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist

Your Cheat Sheet for Digital Sponsorship Calculations

How Using Data From Prospect Research Can Boost Major Gifts Revenue

Case Study: WBHM's Success Using Targeted Social Media Ads

Secrets of the Best Sales Reps: Systems

Sure-Bet Tactics to Renew Underwriting Clients

Three Strategies to Strengthen Fundraising in an Unpredictable Economy

Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads

Bust Your Organization's Internal Silos With an Audience-Centric Approach

How to Better Motivate Your Sales Team This Year

Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting

What Are You Going to Get Great at in 2019?

Case Study: How KWMU Generates Email Leads Using Paid Social Media

Nurture Your Underwriting Client Relationships After the Close

What the Hacking of Half a Billion Credit Cards Means for Public Media

How to Monetize Your Podcast With Grants

Make This the Year to Beat for Year-End Major Giving

Preparing 2018 Tax Statements Under New Tax Law

The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)

Tips for Getting the Best Copy on the Air, Every Time

Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks

Underwriting Category Update: Automotive

What the Latest Data Tells Us About Calendar-Year-End Giving

How Your Board Can Help Secure Underwriting Sponsors

Create Major Donor Offers That Pull Donors in and Keep Them Close

Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying

How Radio Underwriting Serves the Sponsor Like No Other Medium Does

What You Might Not Know About Recruitment Underwriting

How to Write a Capital Campaign Case Statement That Dazzles Donors

Use Data to Skillfully Manage Down... and Up

Your Email and Social Media Action Plan for #GivingTuesday

Start Finding Valuable Donors Online Using Basic Digital Advertising

Know When to Stop Pursuing an Underwriting Prospect Who Isn't Interested

How to Stay Motivated During Your First Year in Public Media Underwriting Sales

How National Geographic Builds Social Media Trust During the Facebook Apocalypse

IRS Rules You Must Follow for Contests and Drawings

The Best (and Hardest) Realities of Public Radio Sales Right Now

How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience

Marketing Tactics Used by Top Podcasts

Top Underwriting Category Takeaways: Financial

Three Easy Ways to Amplify Planned Giving at Your Station

Online Fundraising: How Public Media Measures Up to Other Nonprofits in 2018

If Voicemail Is Dead, How to Connect With Underwriting Prospects?

Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift

Testing and Acquiring Donors With Facebook

Secrets to WETA’s Record-Breaking Year-End Email Campaign

What You Should Know About How Most Stations Run On-Air Drives

Evidence of Growing Audience Trust in Public Radio

How to Love (or at Least Like) Every Single Sales Meeting

A Practiced Underwriting Sales Presentation Will Win Over More Prospects

The Best Ways to Personalize Your Fiscal-Year-End Mail and Email Campaigns

How to Educate Underwriting Clients About the Right Mix of Broadcast and Digital

The Digital Metrics That Matter Most for Public Media Fundraising

A Simple Formula for Writing Underwriting Copy

When Face-to-Face Is Better Than Technology at Selling More Underwriting

How to Use Social Selling to Boost Credibility and Strengthen Your Station's Brand

Major Digital Sales Trends for 2018

Creative New Ways to Engage Listeners During Your Next Drive

Protecting Fundraisers From Sexual Harassment by Donors

Donors Want to Support Winners: Why Negative Fundraising Doesn't Work

Powerful Storytelling Secrets From Glynn Washington That Any Fundraiser Can Master

How to Qualify Underwriting Prospects to Lead to More Sales

How the Best Managers Create a Thriving Remote Underwriting Sales Team

What to Do as a Fundraiser When You’re Worried About the New Tax Law

Why Your Station's LinkedIn Page May Be the Most Powerful Social Media Tool You're Not Using

Should Your Station Accept Underwriting From Marijuana Dispensaries?

Four Easy Ways to Grow Your Email List

Tips to Prepare Tax Statements for 2017