During the past four years as a corporate support advisor, I have been inspired, humbled and often amused by those of you who work to make public radio viable in a challenging media landscape. There are three things, in particular, about public media sales professionals that have been proven true again and again for me. I want to share these with you to remind you of the success and inspiration you carry into your work each day.
1. Your passion is everything.
Whether you represent a AAA community station or a mega-market NPR affiliate, your passion for your product overcomes all obstacles. (Advertising agencies aside, right?) I’ve talked to salespeople in small Midwest markets with a decidedly conservative population and marveled at their ability to keep telling their story with a smile on their faces and determination in their hearts.