Last year, we were looking for ways to connect with major donors in a manner that would inspire them, allow us to make solicitations, and also be safe given restrictions presented by the pandemic. We developed a two-pronged effort designed to first connect with major donors through a virtual event and then deliver an ask based on the donor’s particular passions and interests.
We started our engagement with an exclusive virtual event aimed at our Idea Leaders at the $1,200+ giving level. We called the event “Inside ideastream.” Each subsequent event had a different topic.
The inaugural one-hour virtual presentation hosted by ideastream’s president and CEO, Kevin Martin, was attended by about 60 donors. Kevin shared a behind-the scenes look at our strategic plan and highlighted some of the various ways we were advancing our mission to serve the community.
After the event, I collaborated with our board chair to identify those who had attended the virtual event whom she also had a relationship with. Then she reached out to those individuals to invite them to attend an individual special presentation. We planned five individual presentations based on what we felt the donors’ passions and interests were, including election 2020; community issues; and arts and culture.