Data and recommendations provided by Jamie McDonald, advisor to #GivingTuesday and founder of Generosity Inc.
Since its inception in 2012, #GivingTuesday has grown to be one of the largest one-day generosity movements in the world. It’s now one of only three days during the year when donors actively look for a nonprofit they can support. The other two days are December 30 and 31. Of course the rest of the year, we’re going after donors to support us.
There’s also evidence that simply participating in #GivingTuesday boosts year-end giving overall. Fundraisers used to be concerned that this post-Thanksgiving event displaced dollars from donors’ year-end gifts, simply moving them earlier in the year. But #GivingTuesday data shows that using the event to launch year-end giving leads to greater fundraising success during the month of December.