Over the past year, I’ve watched public media organizations meet the challenges of the pandemic by creating ways to serve audiences that would have been previously unimaginable.
From COVID help desks to the most creative examples of virtual — and newly accessible — live events, the pandemic challenged many of our organizations to set aside some of the well-worn ways we do things in order to ask a single essential question:
“What does our community need from us right now, and how can we best provide it for them?”
The process of asking and answering that question is how we develop an audience. Continually repeating this process while embodying and rewarding the skills required to meet audience needs is how we build an audience-centered culture.