Digital ad revenue is more important now than ever before, given the shift to listening on digital platforms. NPR’s new Grove Content Management System (CMS) will replace Core Publisher for station websites and is intended to make website content management easier, more flexible, and more dynamic. The new CMS is being beta-tested by a handful of stations now.
Grove and Digital Sponsorship Ads
Grove CMS was designed to have parity with Core Publisher to make migration easy. The digital ads that were available in Core Publisher are also available in Grove’s CMS. Here are the digital ads that are “baked in” to Grove CMS which were, for the record, also available in Core Publisher:
- 728 x 90 Banner ad (at the top) (Can be replaced with a 970x50 banner ad) (both of these can support Rich media ads that include In Banner Video or push downs
- 300 x 250 ads (3 down the right rail)
- 320 x 50 small smartphone banner (disappears when user scrolls)
If you are - or are considering - migrating to Grove, you may have questions about the more detailed capabilities of the new system. Here are answers to such questions, based on those raised during our recent PMDMC Summer Series session “Leveraging Grove for Sponsorship.”
- Does the Grove audio player still support pre-roll banners?
Yes, Grove supports pre-roll ads. We will likely need to work directly with your site during set up to make sure they are working properly.