Maxie C Jackson III

Maxie C Jackson III is a multifarious media professional with over 25 years of management and programming experience in radio, television, and live events. Currently, he serves as the first Chief Content Officer of New England Public Media – an alliance between WGBY and NEPR – allowing for work across public media (television, radio, digital and social media). Jackson is actively engaged in providing solutions to public media challenges relative to diversity, inclusion and the opportunity in serving emerging demographics. Additionally, he serves as the Principal for MaxWorx Media – an imprint specializing in analysis, innovation and cultivation: • Provides strategic consulting services: WSSB (Spartanburg, SC), MAG Advisory Group/VME Television (Spanish language public television service), WMNF (Tampa Bay, FL community radio station), WJSU (Jackson, MS), and Next Tier Solutions (New Visions New Voices initiative). • Proposed alternative media solutions for increasing the relevance of public media to the African Diaspora in the form of The Emergence Project. • Producer: Annual Uptown Hall MLK Jr. Day Celebration at the Apollo Theater and Africa Now: South Africa! During his public radio career, Jackson has served on national committees (BBC, CPB, NPR, PRI and PRX) impacting public radio funding, technology, recruitment and programming. Jackson is the architect of the "College Share" research methodology used to redefine diversity benchmarks in public broadcasting. While serving as the president and CEO of the National Federation of Community Broadcasters, he created and co- developed NFCB's 5x5 Model — an operations-cultivation tool designed to create optimal community media institutions. Jackson’s public radio experience includes executive leadership stints at WEAA (Baltimore, MD), WETA (Washington, DC), WNYC (New York, NY), and WCPN (Cleveland, OH). His groundbreaking work – nation’s only locally produced African American morning news magazine (WEAA) and public radio’s first Global News/Info format (WETA) – has been critically acclaimed. He has proven experience providing critical analysis of design, convergence and management strategy relevant to multimedia programming and systems. Jackson served on the boards of Free Press and the Free Press Action Fund – leaders in media advocacy for citizens. In addition, Jackson has served as an appointee to the Federal Communications Commission's re-chartered Federal Advisory Committee on Diversity in the Digital Age. Jackson holds a master’s degree in multi-channel management from Michigan State University. He earned a bachelor’s degree in broadcast management from Morehouse College in Atlanta, Georgia. His 20-year marital partnership with Carmen Jackson has begotten two teenagers (Kai Ra and Maxie IV).
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The State of Our Institution

Membership, Corporate Support, Major Giving, General Management, diversity & inclusion

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I dare ask, my fellow colleagues, are we not institution builders?

Do we not see ourselves as a “society” of media makers with peculiar “customs”? At the very least, don’t we “set in motion” the constructs of well-designed and articulated best practices and core values?

In doing so, we take great pride in the intentionality from which we create content, the teams that produce, and the well-manicured models employed to monetize. All of this and so much more, we exclaim, in the name of public service.

This racist-drenched and pandemic-entrenched society has come upon a “reckoning.” At once, that bend in the arc of justice is revealed to not only be stubborn towards justice but rooted in design, intentionality and maintenance, suggesting the end game - covertly and with a wink - has been achieved.

It was James Baldwin, the great American literary who confessed:

“I don’t know how most white people in this country feel, but I can only conclude what they feel from the state of their institutions… You want me to make an act of faith… on some idealism which you assure me exists in America which I have never seen.”

Public media is an American institution not spared of these charges. The titans of our institutions are overwhelmingly white. I’ve heard it said that we suffer a “whiteness problem” despite years of inclusion, diversity, equity and access efforts. Like Baldwin, I don’t know how we feel, I can only conclude what we feel from the state of our institutions. I say we, for like so many of my colleagues of color, it can be argued that we have co-signed this institution-building by our very presence and efforts and yet failed in molding it to at least reflect a shared space inclusive of our images and voices.

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