Sachi Kobayashi

Sachi Kobayashi currently serves as Director of Member Acquisition at OPB. She has more than 15 years of experience in organizational development with a strong background in marketing, fundraising and community building working for startups, nonprofits and public media organizations. 
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Strategy Is Not Enough: The Importance of Changing the Culture of Public Media

Membership, Corporate Support, Major Giving, General Management, diversity & inclusion

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Once in a meeting with a senior manager of a station I worked at, I was discussing why I felt that the structure and culture of the organization could do a much better job of fostering respect, empowering innovation and providing psychological safety to its employees. Though new ideas were often seen as threatening and feedback was rarely well received, I was daring to speak up because I believed that these changes were imperative for creating the collaborative spirit of innovation needed to ensure the long-term survival of the station. 

Well into the conversation, the manager said, “you know, you’re in a tough spot.” Immediately, I thought of a dozen different things he might be referring to, but, not wanting to assume, I asked him to elaborate. He explained that even though I had been working there for almost three years, I still had to prove myself. 

This was an organization where people were often shamed for being “too sensitive,” and fear of perceived failure routinely drove management decisions. Perhaps he meant to be helpful by suggesting that if I only kept my head down and worked hard there for a decade the other senior managers would finally take me for my word and respect me. But I went back to my desk and cried. 

In that moment he’d confirmed one of my darker fears about our industry: Our overwhelmingly traditional, white, patriarchal culture is killing public media.

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