As the calendar gets down to the last months of the year and people start preparing for the holidays, they also start making plans for the new year.
Spending time with family during the holidays can make a person feel as stuffed as the turducken. All of that partying can make them feel run down. Buying gifts can leave them with a skinny bank balance.
That’s when they say things such as, “I’m definitely going on a diet,” “I have to review my financial investments,” "I NEED a vacation,” and other similar situations that require a resolution. And for people who have a “need” there are businesses that can help satisfy those needs.
Businesses that offer services and products that appeal to people who make resolutions know that this is the time of year to ramp up their marketing. For those of us in underwriting sales, that means it’s time to start thinking about meeting with resolution businesses and proposing multi-media schedules starting in December and running through the first quarter of calendar-year 2018.
Need a few ideas of businesses and categories that are in the “resolution” business? Who you going to call?