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Businesses With New-Year's-Resolution Appeal Make Great Underwriters

sales strategy, Corporate Support, New Year's resolutions

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As the calendar gets down to the last months of the year and people start preparing for the holidays, they also start making plans for the new year.

Spending time with family during the holidays can make a person feel as stuffed as the turducken. All of that partying can make them feel run down. Buying gifts can leave them with a skinny bank balance.

That’s when they say things such as, “I’m definitely going on a diet,” “I have to review my financial investments,” "I NEED a vacation,” and other similar situations that require a resolution. And for people who have a “need” there are businesses that can help satisfy those needs.

Businesses that offer services and products that appeal to people who make resolutions know that this is the time of year to ramp up their marketing. For those of us in underwriting sales, that means it’s time to start thinking about meeting with resolution businesses and proposing multi-media schedules starting in December and running through the first quarter of calendar-year 2018.

Need a few ideas of businesses and categories that are in the “resolution” business? Who you going to call?

For health and well-being:

  • Fitness and exercise centers
  • Weight-loss and diet programs
  • Natural and health food stores
  • Plastic surgery, body sculpting
  • Yoga or meditation classes
  • Smoking cessation

For financial checkup:

  • Wealth management firms
  • Financial advisors
  • Credit counselors
  • Retirement planning

Mental health breaks and vacations:

  • Travel agencies for winter getaways
  • Transportation businesses: airlines, trains, rental cars
  • Hotels, resorts, cruises, weekend getaway destinations
  • One-tank trips and staycations

For home and self-improvement:

  • Musical instrument stores
  • Language schools
  • Hobbies
  • Computer classes
  • Space and organization stores
  • Bookstores

Every market has dozens of businesses in each of the categories listed above. Target your best prospects from the list and make your resolution to start expanding your base of underwriters.

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