2020 has certainly been a year of challenges and unpredictability. We can’t predict the precise turns that year-end fundraising may take, but we can focus on a few things to do really well. Then, if challenges arise in the final weeks of 2020, we’ll be better prepared to pivot. . Here’s what you can focus on knocking out of the park:
COVID numbers are rising sharply, and lockdowns and restrictions similar to what we experienced in the spring are beginning to happen state by state. It’s important to put the safety of your team first and expect you will be doing and on-air fundraising remotely if you aren’t planning for that already. Getting distance logistics in place now will position you to take on any additional fundraising challenges that arise in the new year.
Use Unifying Messages
Your public service - be that news or music - is as important as it has ever been to your listeners. As audiences have hunkered down at home or continued essential work during this time, public media has provided essential information and comfort. Yes, listening patterns have shifted. But the connection is strong. Stay donor-centered in your messaging, and focus on what they have made possible. We’ve crafted some scripts with the message, “we’re all in this together” to help you get started and frame your pitches.