Imagine if the first thing you did each day when you got to work was to make a genuine connection with your organization's mission -- with why your work matters.
You wouldn't check email. You wouldn't look at your to-do list or even stop and chat with colleagues. Instead, you might pick up the phone and call just one donor. You would tell that donor how much his or her gift matters to your organization and its mission.
What if you made that same phone call to one more donor before you went home?
This is what renowned author, presenter, and fundraising futurist Penelope Burk suggested at the 2019 Public Media Development and Marketing Conference (PMDMC) during a session focused on donor-centered fundraising (her grand-finale PMDMC presentation before retirement!)
"Give yourself ten minutes to do it," suggests Burk, "Nine minutes to angst about it and one to actually do it. It will set up your day. It will change how you feel."