GivingTuesday, the organization behind the annual #GivingTuesday event that follows Thanksgiving and Black Friday, recently announced plans to generate support for #GivingTuesdayNow, a “day of global action for giving and unity in response to COVID-19.” The event will happen on May 5, 2020.
Representatives from GivingTuesday recently came together with more than 200 public media fundraising professionals to consider the unique ways in which our industry could engage audiences during #GivingTuesdayNow.
Here are examples of what some stations are planning during the May 5 event:
- Some stations will run giving campaigns that fall on or include May 5. On that day they’ll emphasize service-oriented match incentives, such as the donation of a meal to a local food bank for every contribution made.
- One news station will conduct their own short fundraising campaign to support news coverage from Sunday, May 3, World Press Freedom Day, through May 5. Their call to give will emphasize #GivingTuesdayNow’s call to take action. They will also urge audiences to share content from stations and NPR on this day.