COVID-19 has driven record numbers of people out of public spaces and into their homes to work alone on laptops, try home-schooling their kids, or just make it through the day without feeling isolated.
This protective “social distancing” also means many are turning to social media in search of information, inspiration, and connection. And your organization’s outreach on these platforms presents an essential opportunity to serve your audience in new ways.
Consider these helpful ideas for your social media activity, and share your own ideas back with us in the comments below!
- Many news outlets have a live blog with real-time updates about COVID-19 in their coverage area. Consider pinning to your page a tweet and Facebook post pointing to the live blog for users who are seeking you out in this time of need. That way, your latest information on the Coronavirus pandemic will always be on the top of your social pages. If your station uses Instagram, point your link in profile to your live blog.