According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
Sounds good, but does it work?
Here’s how four public media account executives from across the country successfully use LinkedIn to bring in revenue and contribute to their stations’ success.
Amanda Harris, national account executive at WAMU, D.C.’s NPR news station, has been on LinkedIn since 2009 and often uses it to find leads. “I will look at organizations I’m interested in and see if I have any connections,” she says. With 1,200 connections on the social network, she just may.