Have you ever tried to set up a meeting with a senior-level executive to discuss underwriting opportunities? It can be tough to connect with these very busy people. It seems as though they’re never in their office, they rarely answer the phone, and seldom reply to your voicemail or email. What makes it a bigger challenge is that their assistants are very effective at being gatekeepers, protecting them from interruptions.
If you want to connect with executives, it likely won't happen easily. To set up a meeting, you first have to get their attention.
- Keep it simple and get to the point. Don't distract or overwhelm with detail.
- Be invaluable. Realize that you are the primary differentiator today.
- Zoom in and align. Focus your message on their key business objectives.
- Raise priorities. Keep your eye on changes that can affect and increase momentum.
You must convey all of this in a 30-second introduction, voicemail, or brief email message.