Webinar: Major Giving Prospect Research: How to Apply Data-Powered Strategies

Prospect research is a tool that moves your station’s major giving program forward by delivering data and insight on a donor’s potential and likelihood to give, so you can be smart about how you spend your time. In this session you will learn the basics of what prospect research is and how you can use available data and modeling tools to reach the most promising potential major donors. We’ll also discuss how to turn data…